Learn about local ads

Ad networks, strategies, creative benchmark, technology...
So many things to explore for advertisers and agencies!
DeepReach's content team will help you ramp up with local marketing expertise.

DeepReach Evolves - Discover Our Latest Features

DeepReach Evolves - Discover Our Latest Features

Your multi-local advertising platform, DeepReach, continues to evolve, bringing you even more features to optimize local advertising for each of your stores.

Read more
Read more
How Waze boosts local visibility for businesses
Article
Read time
5
min

How Waze boosts local visibility for businesses

Thanks to its practical and innovative features, Waze has won over many users in France and around the world. It is a GPS application offering services for users, and companies alike. With Waze Ads, businesses can create advertising in a unique way by targeting drivers or pedestrians in the vicinity of one of their outlets. In this way, Waze really helps to strengthen local visibility.

How to leverage local marketing through digital?
Article
Read time
7
min

How to leverage local marketing through digital?

Many companies have one or more locations where they receive their customers. These may be physical outlets for retail companies or reception areas such as offices and agencies. In order to increase their local visibility and attract prospective customers to these locations, they use a variety of tools and techniques. Today, with the rise of e-commerce, digital is an important part of communication. Therefore, whatever the acquisition channel, the user experience must be at the centre of the strategy. But how do you create a solid local marketing strategy? And more importantly, what are the benefits?

Retail media, when POS advertising appears
Article
Read time
7
min

Retail media, when POS advertising appears

With the explosion of e-commerce in recent years, advertising in the retail sector is booming. Nowadays, the line between the physical and digital world is becoming blurred for advertisers, as consumers integrate omni-channel shopping habits. This phenomenon is pushing brands to review their trade marketing strategy: it is becoming necessary to provide digital solutions to promote their products as closely as possible to the point of sale. In order to meet this need and satisfy advertisers, major retailers have set up their own advertising network. Opportunities, platforms, strategies... retail media is undergoing a real metamorphosis!

Develop your local marketing strategy with Snapchat
Article
Read time
8
min

Develop your local marketing strategy with Snapchat

Particularly popular with young people, Snapchat is a free application where photos and videos are shared instantly, but on a temporary basis. A social network still largely neglected by advertisers, it nevertheless remains a powerful advertising tool. Location, filters, content...the platform is full of unique assets for developing an effective local marketing strategy !

Climate and Resilience Act: what impact on advertising?
Article
Read time
8
min

Climate and Resilience Act: what impact on advertising?

For several years now, the French government and the Citizens' Climate Convention have had the ambition to take tangible measures in favour of the environment. The result of this ambition is the Climate and Resilience Act. One of its objectives is to considerably reduce the number of unsolicited advertising leaflets. This reform will have an impact on the marketing sector. How will advertisers have to rework their online advertising strategy to compensate the impact it will have?

Geotargeted ads on Facebook: how it works
Article
Read time
9
min

Geotargeted ads on Facebook: how it works

Facebook has been offering companies the Ads Manager advertising tool for many years. Among its many features, it provides you with the ability to promote local points of sale. This option has many advantages: affordable marketing campaigns, increased visits to stores, etc. Geotargeting ads on Facebook is proving to be a major asset in the development of a good e-commerce strategy.

The key steps to structure an effective paid media plan
Article
Read time
4
min

The key steps to structure an effective paid media plan

Paid advertising is an important element to consider once other core digital components have been established (effective website, efficient SEO, quality reviews, free presence on search engines and social networks).

Digital transformation of media companies
Article
Read time
4
min

Digital transformation of media companies

Media compagnies, press, outdoor advertising, radio, events or even private internet media... Are you thinking about diversifying your services via alternative channels such as Google Ads, Facebook or Display? This might be an essential growth driver,and even more so in the current climate. Are you ready to lead the digital transformation? These are the challenges to consider, and the best ways to overcome them.

End of third-party cookies: the countdown has begun
Article
Read time
4
min

End of third-party cookies: the countdown has begun

The end of third-party cookies, Google's Privacy Sandbox, the latest recommendations from the CNIL... An overview of the latest news on personal data collection.

What language for a local digital campaign?
Article
Read time
3
min

What language for a local digital campaign?

Digital media can be professionally managed and supported by state-of-the-art optimisation technologies to meet the needs of small and medium-sized businesses. Here are our 4 tips for engaging your advertising clients in digital marketing.

Digitalisation: how do you adapt to new modes of consumption ?
Article
Read time
1
min

Digitalisation: how do you adapt to new modes of consumption ?

More than ever, it is difficult to predict the economic trends of the coming year, let alone the last quarter of 2020. Will companies slow down their investments and cut costs, or will they go on the offensive? And what about consumers ?

Reinvent your trade marketing with local digital
Article
Read time
2
min

Reinvent your trade marketing with local digital

Trade marketing has always been essential for brands, because it allows them to optimise relations and negotiations with their distributors in order to create a solid partnership and serve common interests.

Post-Covid : boosting business with local marketing
Article
Read time
3
min

Post-Covid : boosting business with local marketing

One of the unprecedented consequences of Covid-19 has been the dramatic upheaval of the advertising market. While traditional channels such as TV and radio are experiencing a clear decline, digital has proven to be more resistant to the crisis. Internet browsing has exploded with lockdown forcing consumers to stay at home: +71% worldwide. While advertisers who suspended their investments are gradually relaunching their campaigns, the average cost of a campaign is at its lowest level for years.

6 tips to setup local digital marketing
Article
Read time
2
min

6 tips to setup local digital marketing

Local marketing refers to all marketing actions used by a company to reach consumers inside their customer catchment area. Digital communication is essential in this kind of point-of-sale strategy to catch the attention of qualified prospects in an ultra-targeted area.

Discover the solution,
without commitment

Access DeepReach - for free - and start testing campaigns
Get started
Get started
Adtech For local Ads
DeepReach CatalogDeepReach MarketplaceDeepReach Multi-LocalAll features
Usages
Digitalising catalogsDrive-to-store solutionsLocal Awareness
Discover DeepReach
GET STARTED
GET STARTED
Solutions
AgenciesSaleshouses
Expertises
RetailersAutomotiveHome & GardenConsumer GoodsReal EstateHealthMore customers
Learn more
Meta Local AdsGoogle Local AdsDisplay Local AdsDynamic Local AdsAudio Local AdsSnapchat Local Ads
glossary
DOOHDrive-to-storeLocal Digital Marketing
Resources
BlogNewsletter
Company
About usJobsContact us
Already a client ?
Log in
Legal noticePrivacy PolicyAbout UsJoin Us
DeeReach | A Google Partner