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How to leverage local marketing through digital?
Many companies have one or more locations where they receive their customers. These may be physical outlets for retail companies or reception areas such as offices and agencies. In order to increase their local visibility and attract prospective customers to these locations, they use a variety of tools and techniques. Today, with the rise of e-commerce, digital is an important part of communication. Therefore, whatever the acquisition channel, the user experience must be at the centre of the strategy. But how do you create a solid local marketing strategy? And more importantly, what are the benefits?
