Your multi-local advertising platform, DeepReach, continues to evolve, bringing you even more features to optimize local advertising for each of your stores. Discover the latest DeepReach functionalities below!
1. Customizable Campaigns for Your Stores
Your stores may have specific needs when it comes to local communication. To address these needs, you can now offer campaigns that are directly customizable by your stores.
What is a customizable campaign?
A DeepReach customizable campaign is a new feature you can apply to the campaign templates you offer in DeepReach Marketplace. Available as a static image or carousel on Meta or Snapchat, the customizable campaign allows each store to modify:
- Images: Choice of local illustrations, actual store photos, product images, etc.
- Texts and descriptions: Highlighting a promotion, an event, or a store-specific theme.
- Call-to-action button: Adapting the CTA button according to the campaign (e.g., "Click to Order," "Visit Our Store," "Make an Appointment," etc.).
- Redirect URL: Linking to a local page (e.g., a specific contact page, a local mini-site, or the main website with a local tracking parameter).
What are the benefits for local marketing?
- Better relevance for local audiences: Residents of a specific catchment area connect more with a personalized message that includes the name and unique aspects of their local store.
- Store autonomy: Each point of sale can tailor its campaign according to its needs.
- Synergy between brand and local presence: Customizable campaigns ensure overall brand consistency while allowing enough flexibility to personalize the approach per region.
2. Personalize a Campaign with the Products of Your Choice
DeepReach introduces a new type of campaign based on your product feed, available in DeepReach Marketplace. Digitize your product catalog and enable each store to personalize a campaign with the products of their choice on Meta and display networks.
How does this new campaign work?
- Each store has access to your digital product catalog and can create a campaign tailored to its offers (promotions, clearance sales, new arrivals, bestsellers, etc.) by selecting the desired products.
- Stores can modify the order in which products are displayed or adjust their prices.
- The campaign generates product visuals with potential specific offers designed for the local audience of each store.
Why is this new product campaign a major asset for your stores?
- Digitization and enhancement of your product catalog: Instead of displaying a generic offer, each store can showcase its best-selling products, maximizing ad relevance.
- Strengthening drive-to-store efforts: In-store shoppers are more likely to purchase a product they have already seen online.
- Standardized digital presence: Stores align with the national strategy while maintaining control over product-focused content.
3. Even More Detailed and Customizable DeepReach Reporting
The key to a successful local marketing strategy lies in in-depth performance analysis. The new DeepReach reporting version offers an enriched overview of your local campaigns.
What to expect:
- Custom key indicators: At the top of your reports, you’ll now find prioritized statistics tailored to the type of campaign or goal (local presence, brand awareness, impressions, reach, etc.).
- Insights for optimization: With automatic performance analysis, you can quickly identify strengths and areas for improvement.
- Real-time availability: These new indicators and analyses will be available (just like your reporting) while your campaign is running.
Conclusion
DeepReach continues to evolve, offering even more customization possibilities for your stores' digital campaigns. Strengthen your brand identity while providing each store with granular control through DeepReach Marketplace, resulting in enriched and highly targeted local advertising. Finally, take your local marketing strategy even further with the new reporting features, allowing you to conduct in-depth campaign analysis in real-time.
Find out how to create the best local ads on our last article here.
