SnapChat Ads
Learn how to display your location-based campaigns on one of the most used media of the gen Z
Why choose
Snapchat Ads ?
Today, Snapchat is one of the top social networks in the world, independent from Meta (Facebook, Instagram, Whatsapp).
It is also ranked among the top 5 most downloaded applications in 2022.
Often used as a messaging platform, the social network is popular among Generation Z.
16,3M
daily active users, ahead of Instagram, TikTok, and Twitter.
50mn
of screen time (1/2 use this social network exclusively).
3h30
daily screen time (on average) in France
Essentials to know
Snapchat is a very volatile media where the user can immediately skip your ad. At best, you will only have 10 seconds to grab their attention, so you need to immediately immerse them in your universe and its key components.
A media focused on a young audience
cost per thousand impressions
Suitable for traffic, engagement, conversion campaigns
Total control of the budget (daily max or global)
How to calculate my costs on Snapchat Ads
If you're starting on Snapchat, you can easily conduct test phases (4 to 7 days for a sufficiently explicit sample).
We recommend starting your campaigns between 20 and 50€ per day.
Advanced tracking options
To evaluate the success of your Snap campaign, it is possible to add a pixel* to the action buttons on your site. This way, you can:
You don't have to translate, but DeepReach is able to geotarget...
Formats
Story Ad
Story ads allow you to appear in Snapchat's "discover" section. They can group up to 20 ads in a single format and are intentionally activatable, therefore conversion-driven.
Technical Specs
Format: 300x250 px
Type: .jpeg, .png, .gif, .html5
Size: 150 ko (max)
Static image or video
This type of advertisement places your brand in the user's story feed. It is skippable and represents 90% of Snapchat's advertising formats.
Technical Specs
Format: 300x250 px
Type: .jpeg, .png, .gif, .html5
Size: 150 ko (max)
More channels, more performances
Omni-channel digital advertising is becoming increasingly important in today's marketing landscape. With consumers accessing content through a variety of devices and platforms, it's essential to have a cohesive advertising strategy that reaches them wherever they are.
By combining various channels, businesses can create a seamless experience for their audience and increase the effectiveness of their advertising campaigns. Moreover, by analysing data from each channel, businesses can gain insights into their audience's behavior and preferences, which can inform future marketing efforts.
The most frequent omnichannel combining
Snapchat has a large user base, particularly among young people. This makes it a great platform for reaching a specific target audience, on moderatly priced procucts. It also offers a variety of advertising options, including sponsored filters, and ads, which can provide a unique and engaging experience for users.This channel offers detailed measure options, allowing businesses to track the success of their ads and optimise their strategy for better results.
A strategy combining digital display and Snapchat has the advantage of appealing to a wide audience, mostly young. It will be the perfect combination if you are looking to promote moderately priced products and maximize your visibility by using multiple placements (one on a powerful space, the other on a more intimate space).
A strategy combining digital display and Snapchat has the advantage of appealing to a wide audience, mostly young. It will be the perfect combination if you are looking to promote moderately priced products and maximize your visibility by using multiple placements (one on a powerful space, the other on a more intimate space).
Discover the solution,
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