Local marketing glossary

Perfect for marketers at any level, our local marketing glossary breaks down the essential terms you need to know to enhance your campaigns. Explore key concepts that can help you optimize your advertising efforts. With DeepReach, start improving your marketing strategy today and make your campaigns more effective.

CPA

CPA stands for "Cost Per Action", which is the average cost for a customer to take a specific action, such as making a purchase or signing up for a service.

CPC

CPC stands for "Cost Per Click," which is a type of online advertising where the advertiser pays a fee each time a user clicks on their ad.

CPM

CPM stands for Cost Per Mille, which is a pricing model used in online advertising. It is calculated by dividing the cost of an advertisement by the number of impressions it receives.

CTR

The Click-Through Rate (CTR) is the ratio of the number of clicks on an ad to the number of times the ad has been seen (CTR = clicks/impressions). It is one of the most important KPI used for measuring the success of an online campaign.

Display advertising

Digital display advertising is an incredibly powerful type of online advertising that utilizes visuals such as images, videos, and animations to effectively promote products and services. This type of advertising is particularly useful for brands that want to capture attention and create an emotional connection with their target audience. With the help of digital display advertising, businesses can reach a much wider audience, target potential customers more accurately, and deliver their message in an engaging and memorable way. Additionally, digital display advertising can be used to deliver targeted messages to a specific audience, creating more personalized experiences for potential customers. It's also a great way to drive conversions, as it provides businesses with the opportunity to showcase their products and services in an eye-catching and creative way.

Geo marketing

Geo marketing is a type of marketing that uses geographical data to target customers in specific areas.

Impression

An impression is the metric used to count how many times an online ad has been seen. It is also referred as an "ad view" and is essentiel to evaluate the success of a campaign. Most online ads campaigns are accounted by cost per mille (CPM), representing the cost of the campaing per thousand impressions : a CPM of 5€ means the campaign costs 5 euros per 1000 impressions.

Local marketing

Local marketing is a type of marketing that focuses on local customers and businesses. It includes activities such as location-targeted ads on Google Ads, Facebook, Instagram, GPS app such as Waze or Google Maps, but also geolocalised audience on any website or mobile app. For instance, someone browsing the New York Times website from Los Angeles can potential view an ad for a local advertiser based in Los Angeles.

Media mix

Media mix is a term used to describe the combination of digital media platforms used to promote a product or service.

Multilocal marketing

Multi local marketing is a strategy that involves targeting a variety of local areas with tailored marketing campaigns. This strategy is designed to help businesses reach their local customer base more effectively, by taking into account the different needs and preferences of each local audience. It also allows businesses to maximize their reach, by targeting different areas with different marketing messages. This approach can help businesses build relationships with local customers, and increase brand awareness and visibility in the local area. Moreover, it can help businesses increase their customer base, by targeting more people in the local area. By taking a multi local marketing approach, businesses can ensure that their marketing efforts are having the maximum impact in their local area.

Reach

Reach (in advertising) is a term used to describe the number of people who are exposed to an advertisement or message.